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PROBLEM

COMPANY-LED, TRANSACTIONAL CONTENT ❌

Buyers are increasingly tuning out brands and turning to people they trust. Creating content with people that influence buyers requires additional bandwidth, skillsets, and costs.

Paid influencer posts have become prevalent, but B2B buyers see them as transactional, inauthentic, and more often than not, low value.

⬇️ Dropping Content & Campaign Performance ⬇️ Team Bandwidth Drain ⬇️ Lacking (or Damaged) Trust Hurting Conversion Rates ⬆️ Rising Content & Influencer Costs, Lower ROI

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SOLUTION

AUDIENCE-LED, ECOSYSTEM MARKETING 🐡

AudienceLed produces win (you), win (partners), win (audiences) comarketing with the people your target buyers know, like, and trust – building market reach, brand affinity and preference, and a groundswell of demand.

Fill your marketing with trusted third-party voices and openly deliver more valuable content to audiences together – fuel your go-to-market with TRUST.

⬆️ More Content Reach, Engagement, & Sourced Pipeline ⬆️ More Team Bandwidth ⬆️ Rising Buyer Trust Boosting Conversion Rates ⬇️ Decreasing Content & Influencer Costs, Higher ROI

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Ecosystem Marketing Strategy by AudienceLed.png

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🌐 Know Your Ecosystem

AudienceLed builds a database of the people & places (brands, communities, podcasts, newsletters) that influence your ideal buyers and prioritizes who to partner with.

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🐡 Surround Your Buyers

AudienceLed co-creates creative, compelling and engaging content with partners and enables distribution. Building market awareness, trust, and demand for your brand.

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🔥 Fuel Your Go-To-Market

AudienceLed tracks impact on revenue through self-attribution and sourcing emails of the ideal buyers that engage. Providing social signals for further touch points.

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| Ecosystem Map & Strategy | Ecosystem Content Engine | Go-To-Ecosystem Activation | Ecosystem Community Leader | Paid Ecosystem Partnerships & Media Management - Add On | | --- | --- | --- | --- | --- | | We research your ideal customers and map the people, brands, and places that influence them. Then, advise on your strategy and priority for each target partner. | We co-create organic, short-form videos and other content formats with influencers of your target buyers that stop the scroll and drive engagement. | We produce multiple virtual events with influential ecosystem partners to capture ecosystem attention, build community, and deliver more value together. | We build and manage an organic ecosystem partnership program and Slack community designed to drive user-generated content (UGC) at scale and solidify your brand as a leader in your industry. | We media plan and produce paid content partnerships and placements with top ecosystem influencers, communities, newsletters, and podcasts. | |

$5000 3-week project |

$6500/month 3-month commit, then month to month. |

$9750/month 3-month commit, then month to month.

Starting at $14,999/mo 3 month commit, then month to month. |

10% of budget spend. Can be added on anytime. | | What’s included | What’s included Ecosystem Map & Strategy + | What’s included Ecosystem Content Engine + | What’s included Go-To-Ecosystem Events + | What’s included | | Ecosystem Map - Visually see where your brand stands in your target buyer’s ecosystem in relation to other people, brands, and places. | 10 Content Collab credits - 1 credit per most short-form videos and other content collaborations with influential third parties. $3000 per 5 additional credits. | 1 Virtual Event - Capture attention of your target buyers every month with a creative and engaging virtual event with targeted ecosystem partners. $3000 per additional. | Ecosystem partnership program strategy and build out in Notion + Typeform + Slack. | Uses Content Collab credits for each engagement/piece of content. | | Ideal Partner Profile - Documents who you should be focused on partnering with to achieve your objectives. | Creative content strategy, design, and production matching your brand | 1 Virtual Meet Up - Give your target buyer ecosystem a virtual place to hang out once a month and get updated on your brand. No partner limit. $2000 per additional. | Scaled User-Generated Content enablement to drive participation in your content, campaigns, and product launches. *Unlimited content, UGC does not count as Content Collabs. | Creative content strategy, design, and production matching your and the partner’s brand. | | Target Partner List - A complete list of the people, brands, and places that influence your target buyers | 1-1 partner outreach, recruitment, collaboration, and publishing enablement | Event partner enablement - Personalized graphics/video templates and copy for each participating partner to promote the event. | Invite-only branded Slack community strategy, setup, and management to engage/enable partners and encourage many-to-many community. | Paid partner outreach, deal negotiation, and media planning within your budget. | | Ecosystem Marketing Strategy - Our recommended approach to your target buyer ecosystem, including content collaboration ideas for your top priority targets. | Ecosystem Map & Strategy - The Ecosystem Map, IPP, Target Partner List, and ecosystem strategy is included ($5000 value). | GTM team enablement - Graphics/video templates and copy to promote each event with your audiences (newsletter, social, outbound, etc.) | | Sponsorship and media pricing added to the Ecosystem Target Partner List. Opportunities organized by fit and impact. | | | Performance attribution and reporting setup in your CRM or dashboard solution of choice | | | |

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**Videos That Stop the Scroll, Drive Engagement,

and Spread Your Narrative**

Get 10+ short-form videos every month co-created with people that influence your buyers – experts, customers, and partners. See how the video turned out